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Planning a strategy is
the first move... |
What We Do: Our process
If all you're looking for is a
pretty website, we can build one for you - but so can everybody
else.
The trick is to get
business out of your website, and "pretty" doesn't cut it.
Here's how we work:
We
examine your business. This is not a laborious inspection
that takes days or weeks to accomplish, but a top-level
brain-picking session through which we learn what your business is
about, who your customers are, why they buy, who your competitors
are, what differentiates you from others in the minds of customers /
prospects, and what your unique competencies are. We also want to
know where you're going - where you plan for your company to be a
few years from now. (To help you get there, we must know where you
want to go.) We routinely sign nondisclosure agreements, of course.
We
create a web strategy. Our strategy leverages your market
advantages while simultaneously pushing key customer hot buttons. We
appeal to what customers want and need and position you as the
company to meet their needs and help them achieve their objectives -
quickly, easily, and at reasonable cost. We can also handle all your
collateral and PR needs through our sister company, JMB
Communications, a seasoned provider of strategic marketing
communications and PR programs to clients worldwide.
We
create copy & site design. Once you've bought into our
strategy, we get to work. Generally within six weeks of project
launch, you have first-draft website copy. With your approval, we
then deliver a full design that reflects your objectives and is
consistent with your corporate culture. We include client-supplied
photography and site executions of your logo. Once you approve the
design, any final touches are completed and the site goes live. (We
can recommend a company to host your site, too.)
We
optimize the "live" site and submit it to search engines.
Our site optimization specialist looks at how customers access
web-based information from businesses similar to yours, and uses
what she learns to "optimize" your site for the best possible
results in key search engines. She "codes" the site, submits it, and
usually within a few weeks, you begin to see the results.
Follow-up. Websites are not static; they are living
things that grow and change over time, just like your company. As
your company's needs change, we'll be available to help you update
your site to accommodate the changing face of your business.
We also keep close watch on how your
site performs on key search criteria, and we work with you to
maintain optimization over time.
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