 A Primer on How Websites Work
We won't bore you with a long-winded technical explanation of how pictures and words about your business wind up on the web. That part really doesn't matter.
What does matter is how your site makes it into the listings of top search engines.
Each search engine has a way of finding websites. Here are the ways that happens:
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Site Submission. You "submit"
the URL (www address, technically called "Uniform Resource
Locator") of your site to a search engine. |
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Spidering. Search engines "crawl" through or "spider" your site, following all the links within it to thoroughly index the site and sites to which it is linked.
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Once your site has been spidered / crawled by top search engines, the search engines rank it. They use ultra-complex algorithms (technical formulas) to determine which sites rank high and get listings on the first page or two of search results, and which sites don't get such priority. "Search Engine Optimization," or SEO, is the process of "optimizing" your site, or making it maximally attractive to particular search engines. Charlatans abound in the ranks of SEO companies, most of them using smoke and mirrors. Depend on a company with a track record you can see.
Links are also critical to your site's success. If hundreds of other websites which have a real relationship to your business "link" to your site by listing your site's URL (www address) on their site, then what search engines do doesn't really matter: you're likely to succeed without them. (Never allow your site to be linked from unrelated sites; search engines regard this as a rouse to improve search engine performance rather than a legitimate link, and they penalize you by downgrading your ranking.)
It takes new sites months to build up sets of reciprocal "links" from other sites. It also takes time to achieve optimal placement in search engine results. We use our "SEO" skills to deliver a website that works both from a search engine ranking perspective and from an inbound hyperlinks perspective.
We never guarantee off the bat that we will get you page one placement on every search engine. Anyone who makes such a guarantee is conning you. Without knowing your company, its products, and its competition, we can't presume that your site will be on the first page. What we can guarantee you is that our expertise is designed to deliver the best possible search engine placement, and that we'll do our best to deliver what our name implies: a website that truly works. |
